Fragmented buying
One platform per seller. Each with its own taxonomy, audience definitions and inventory specs. Multiply by ten and your media team is doing data entry instead of strategy.
For brands
One brief.
Every surface.
Buy commerce media across every seller, every surface and every partner from one workflow. Closed-loop attribution that ties spend to outcome at the till. Audiences travel with you across the network.
The brand-side problem
Commerce media is the fastest-growing channel and the hardest to buy.
Every seller wants to be a media company, but the result is a fractured market. You're stitching together separate platforms, separate measurement, separate contracts. The growth is real. The buying experience is broken.
No closed loop
Impressions go in, opaque ROAS estimates come out. No POS-stitched proof of what actually shifted the basket. Finance won't sign off, planners default to last year's split.
Audience walls
Every seller hoards their loyalty data. You can target their shoppers on their estate, but the audience evaporates the moment you leave their network.
Surface chaos
In-store screens, app banners, email, DOOH, creator content, all bought separately, all measured differently. The customer sees a mess. So does your CFO.
What ships with the platform
One platform. Audiences without borders.
The same campaign brief drives every seller, every surface and every partner you actually want to reach. The audience travels with you. The measurement carries through to the till. The invoice is one line.
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One catalogue
Every seller, every surface, every partner audience priced and bookable through one workflow. No more eight platforms and eight integrations.
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POS attribution
Closed-loop measurement stitched to actual purchase, including non-loyalty buyers via partner till feeds. Lift studies and ROAS that finance will sign off.
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Portable audiences
Build a segment once and activate it across multiple sellers via cleanroom joins. The audience you defined for one pharmacy seller works on other pharmacies, grocers and beyond.
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Creator network in the brief
A creator marketplace lives inside the campaign builder. Brief, book and measure influencer activations alongside paid surfaces, with creators matched to the seller audience on panel data.
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Off-network reach in one buy
Extend the campaign onto paid social, programmatic, CTV, content publishers, in-game inventory and DOOH against the same audience. The brief travels. The measurement carries through.
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One contract, one bill
One MSA covers every seller on the platform. Three-way settlement happens behind the scenes. Your finance team sees one invoice with full line-item detail.
The aggregation play
Every seller. Every surface. One screen.
The same brand brief lands on every seller's network through CommercePlus. You manage your portfolio of commerce media activity from one view, not from a spreadsheet stitching ten dashboards together.
Your brand
Wellness brand · Immune support Q3
Sellers
Pharmacy
sellers
Grocers
Premium
grocers
Supermarkets
Large
sellers
Beauty
chains
Inventory
App
home
In-store
screens
Shelf-edge
Email
Push
Web
banners
DOOH
Creator
content
Partner data
Loyalty
audiences
Premium
card tier
POS-partner
lapsed shoppers
Cleanroom
lookalikes
Creator
panels
First party plus third party
Buy the seller's surfaces. Plus everywhere else the audience goes.
Commerce media isn't just on-network. Through CommercePlus you book the seller's owned surfaces and the additive off-network reach in one buy. The audience is the same. The measurement runs end to end.
The seller's owned surfaces.
High-intent inventory close to the moment of purchase. Deep targeting against loyalty data, deterministic match at the till.
- Inventory
- In-store screens, shelf-edge, aisle endcaps, app, web, email, push, receipt and till.
- Targeting
- Loyalty cohorts, recent purchase behaviour, category lapsers, lookalikes within footprint.
- Strength
- Closest to the moment of decision. Highest measured conversion.
Off-network reach, same audience.
The seller audience activated wherever they spend attention. Creator, social, programmatic, content and in-game, all matched through cleanroom and measured to the same till.
- Creator
- Creator marketplace. Match creators to audiences and brief them in one flow.
- Performance
- Programmatic, CTV, retargeting and paid search. Cleanroom-matched and optimised to POS lift.
- Social
- Paid social across Meta, TikTok and YouTube. Audiences uploaded through identity partners.
- Content
- Publisher partnerships, sponsored editorial, podcast sponsorships and branded series.
- In-game
- In-game advertising, esports sponsorships, gaming network inventory at scale.
- DOOH
- Partner screen networks and external DOOH, primed against the same audience as the on-shelf creative.
Your shoppers' attention does not start or stop at your door.
Now your media does not either.
The inventory
From out of home to out of phone.
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Billboards, transit, mall and large-format screens. Programmatic OOH, plus first-party inventory and physical estate.
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Aisle screens, shelf-edge, end-cap takeovers, till-screen and receipt media inside the seller's physical estate.
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Seller app and web, sponsored listings, on-site search, plus programmatic display and CTV against the same audience.
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Newsletter slots, triggered transactional sends, push notifications and segmented in-app messaging from the seller's identity graph.
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Influencer briefs, branded content and link-in-bio booked through a creator marketplace, matched to the seller audience on panel data.
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Paid social on Meta, TikTok, and YouTube using seller audiences for lookalikes, retargeting, and prospecting in one campaign.
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Sponsored editorial, publisher partnerships, podcast slots and longer-form branded content placed against your category audience.
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In-game ads, esports sponsorships, and gaming inventory that reach engaged shoppers and drive measurable sales.
Pre-packaged audiences
Audiences ready to brief against.
Skip the segment-building. Each audience package combines verified shoppers, matched creators, allocated surfaces and an attribution model into a single bookable unit. More packages live each quarter.
Featured
Wellness and active living
Health and wellness
South Africa's health-conscious shoppers, reached across five surfaces from in-gym DOOH and creator content to seller loyalty mailers and programmatic retargeting. Bank-grade cleanroom data, POS-matched.
- 2.4M
- Verified shoppers
- 3.1×
- Avg ROAS
- R 250K
- Min spend / quarter
- 5
- Surfaces
Closed loop measurement
From brief to sales, end to end.
Every campaign carries through to a conversion outcome. Loyalty card, app sign-in, till feed and cleanroom join all converge on a single attribution layer. The next brief opens with last campaign's lift baked in.
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01
Brief
Objective, audience, budget set in one workflow
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02
Activate
Creative routes to every surface in spec
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03
Match
Exposure stitched to identity via cleanroom
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04
Conversion
Cookieless conversion tracker confirms the sale
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05
Learn
Lift study feeds the next campaign brief
From shelf to scroll. From basket to billboard. The brand brief should not stop at the boundary of a single seller.
The CommercePlus thesis
Run your next commerce media brief through us.
Bring a live campaign or one you're planning. We'll show you what changes when the buying, the audience and the measurement run on one platform.
Buy every shopper. Once.
One catalogue across every seller, surface and partner you want to reach. Tell us about your next campaign and we will show you what changes when the brief, the audience and the measurement run on one platform.
- One brief across every seller in the network
- Same audience, creative routing and measurement end to end
- Closed-loop attribution tied to basket lift at the till
- Live walkthrough with a campaign you are planning