Commerce media infrastructure

From trend to spend.

CommercePlus is the platform that turns every commerce surface, audience and partner into one buyable network. We help sellers monetise their data, and brands buy every shopper on every screen, from out of home to out of phone.

Book a demo For sellers For brands

Demand

Brands & agencies

One brief Every surface Closed loop

Aggregation

CommercePlus platform

Audiences Surfaces Settlement Attribution

Supply

Sellers, creators & partners

In-store Digital Creator In-game Social
What we do

Digital commerce media, finally joined up.

Most sellers run a thin slice of media on a fraction of their inventory. Most brands buy that media in fragments, with no line of sight from impression to till. CommercePlus closes both gaps in one platform.

Monetise the data you already own

Turn loyalty, transaction and behavioural signals into addressable, sellable audiences your brand partners actually want to pay for.

Lift the yield of every surface

Run higher-CPM media across in-store screens, web, app, email and DOOH, with optimisation and pacing built in from day one.

Activate audiences that were stranded

Cleanroom joins, lookalikes and partner data unlock segments that were technically yours but commercially out of reach.

Track every Rand back to outcome

POS-stitched attribution shows brands what their spend actually shifted, by surface, by audience, by creative.

One catalogue, every surface

Seller-owned and additive third-party inventory in one workflow. Digital, social, creator, content, in-game, in-store and DOOH all booked through a single contract.

Reach beyond the four walls

The seller audience travels with you. Activate it through creators, paid social, programmatic, content and in-game inventory, with the same measurement carrying through.

The surface spectrum

From out of home to out of phone.

Shopper viewing content on a smartphone

  • Billboards, transit, mall and large-format screens. Programmatic OOH, plus first-party screen-network inventory and physical estate.

  • Aisle screens, shelf-edge, end-cap takeovers, till-screen and receipt media inside the seller's physical estate.

  • Seller app and web, sponsored listings, on-site search, plus programmatic display and CTV against the same audience.

  • Newsletter slots, triggered transactional sends, push notifications and segmented in-app messaging from the seller's identity graph.

  • Influencer briefs, branded content and link-in-bio booked through a creator marketplace, matched to the seller audience on panel data.

  • Paid social on Meta, TikTok, and YouTube using seller audiences for lookalikes, retargeting, and prospecting in one campaign.

  • Sponsored editorial, publisher partnerships, podcast slots and longer-form branded content placed against your category audience.

  • In-game ads, esports sponsorships, and gaming inventory that reach engaged shoppers and drive measurable sales.

Beyond the four walls

First party. Plus third party. Same audience.

Most commerce media platforms stop at the seller's owned surfaces. CommercePlus extends the audience into creator, performance, social, content and in-game, all activated against the same identity graph and stitched back to the same till.

First party

The seller's owned network.

Surfaces and audiences the seller controls directly. Deep targeting against shoppers in flight, with deterministic loyalty match at the till.

Surfaces
In-store screens, shelf-edge, app, web, email, push, receipt, till.
Audiences
Loyalty members, transactional cohorts, browsing behaviour, basket signals.
Strength
Closest to the moment of purchase. Highest conversion intent.

Bounded by the seller's footprint and the shopper's visit.

Third party (additive)

Reach beyond the network.

The same commerce audience activated across creator, social, content, and in-game inventory. Your audience travels with you.

Creator
Creator marketplace, influencer briefs, branded content, link-in-bio.
Performance
Programmatic display, retargeting, CTV, paid search against the matched audience.
Social
Paid social on Meta, TikTok, YouTube via cleanroom-matched lookalikes.
Content
Publisher partnerships, sponsored editorial, podcast and longer-form placements.
In-game
Gaming networks, esports sponsorship, in-app gaming inventory.

Adds reach in moments the shopper is not in store.

Architecture

Three layers, one platform.

Demand sits on top, aggregation in the middle, supply at the base. Each side talks to the others through the platform, never around it. That's how the loop closes.

See the full mechanic

01

Brand brief

Brands land a campaign objective, KPI and budget into one workflow.

02

Audience & surface

Pick from native seller audiences and partner data, then book across digital, social, creator, in-game, content, in-store and DOOH from one workflow.

03

Activation

Creative routes to every surface in spec. Creator briefs, paid social, programmatic and DOOH plays all handled in the same flow.

04

POS match

Exposure is stitched to actual purchase, including non-loyalty buyers via e-commerce conversion and partner till feeds.

05

Settle & learn

Three-way settlement runs in the background. The next brief opens with last campaign's lift baked in.

Two sides, one platform

Benefits for both sellers and brands.

CommercePlus is sold to two customers at once. Sellers run it as their white-label media platform. Brands buy through it as their single point of access to every commerce surface that matters.

For sellers

New revenue line and USP.

White-label commerce media infrastructure. Launch your network on your data, surfaces, and brand in months, not years. Built-in settlement, audience access, and partner integrations.

See the seller view
For brands

Exposure to every shopper. Once.

One catalogue across every seller, surface and partner you actually want to reach. Same brief, same audience, same measurement, end to end. Closed-loop attribution that ties spend to outcome at the till.

See the brand view

Let's see what this might be worth to you.

We'll walk you through the platform and the commercial case for your specific situation.

Book a demo

Let's connect.

CommercePlus is the platform that turns every commerce surface, audience and partner into one buyable network. We help sellers monetise their data, and brands buy every shopper on every screen, from out of home to out of phone.

  • Sellers - yield model on your data, surfaces and loyalty
  • Brands - one brief across every seller in the network
  • Partners - where your audience, inventory or capability fits
  • Live platform demo tailored to your side of the stack